If you’re reading this, chances are you already know what it means to train hard. You don’t skip leg day. You don’t waste time looking for shortcuts. You know the sound of iron plates hitting the floor is more satisfying than any playlist. You’ve probably trained at Iron Generation Gym before. or maybe you helped build the culture that made it what it is.
Now it’s time to come back home.
The Foundation Never Changed
At Iron Generation Gym, we’ve always been about one thing: hard training, no excuses. While some gyms chase trends or soften their edges to appeal to the masses, we’ve stayed true to our roots. This place was built for serious lifters – bodybuilders, strongmen, powerlifters, boxers and anyone else who lives for the grind.
We know a lot of lifters have moved around and chased different gyms. But nothing hits like the gym where you first found your fire. That raw energy, the community of people who actually understand what “one more rep” means, and the environment where being strong isn’t weird, it’s expected.
New Equipment, Same Attitude
We’ve upgraded without selling out. We’ve invested in equipment built for serious performance. But we didn’t get rid of your old favorites. The heart of the gym is still here.
Built by Lifters, for Lifters
Let’s be honest: Most gyms today feel more like coffee shops with treadmills. Iron Generation is different. We’re not for everyone, and that’s the point.
We’ve brought back former coaches, introduced new programming options for powerlifting, bodybuilding, and hybrid athletes, and are building a team of lifters who live this lifestyle—just like you.
If you ever walked into Iron Gen and felt like you belonged, you still do.
Time to Come Back
We’re not here to beg. If you’ve moved on, we respect that. But if you’ve been missing the feeling of walking into a gym where everyone around you gets it, we’ve got a rack waiting for you.
This is your gym near Hinckley. This is your community. This is your second home.
Welcome back to Iron Generation Gym.
Iron Generation Gym 